ADS
There are two separate numbers here that people often mix up: what you pay an agency to manage your ads, and what you actually spend with Meta or Google on the ads themselves. They're not the same thing, and both matter.
Ad spend is the money going directly to Meta/Google for impressions and clicks. For a local tuning business, £10-20 a day (roughly £300-600 a month) is usually enough to generate a steady stream of leads in a single town or a few surrounding areas — you don't need a huge budget to compete locally.
Management fee is what you pay someone (like us) to actually set up, run, and optimise those campaigns — the targeting, the creative, the landing page, the tracking. Expect this to sit somewhere around £225-350/month depending on how much is included (just ads, or ads plus a website and SEO).
What return should you expect? Cost per lead varies by area and season, but a well-run campaign for this trade typically lands somewhere between £4-15 per lead. If even a third of those leads convert into a booked job worth £300+, the maths works out clearly in your favour — most of our clients earn back their monthly cost within the first couple of weeks.
The number that actually matters isn't "how much am I spending" — it's "how much am I making back." That's why we track every lead through to whether it actually became a paying job, not just how many people clicked.