How it works — AdSimpler

What we actually do

The short version, before any of the detail below.

We get the phone to ring, and we make sure nothing gets missed

We run the ads that put your business in front of people in your area who want their car mapping, we build the page they land on, and we make sure every enquiry drops straight into a system on your phone so you can ring them back. That's it. You stay on the tools, we handle the marketing.

In practice, that means

We build and run your Facebook & Instagram ads. Targeting, the images and video, the wording, the budget — all of it. We write them, launch them, and keep changing them as they tire out.

We build the page people land on. Sending ad traffic to a Facebook page or a slow website wastes the spend. We build a page designed to turn a nosey scroller into an enquiry.

We set up the tracking. This is the bit nobody sees and it's what makes the difference — it tells Meta which ads produce real enquiries so it stops wasting your money on the ones that don't.

We give you a CRM, free. Every enquiry lands in one place on your phone with an alert, so you're not digging through Facebook messages, texts and missed calls trying to work out who you owe a quote.

We build websitesIf you want one Full mobile-first site with the gains calculator built in — £347 one-off, or included in the monthly package.

We handle local SEOIf you want it Getting you showing up on Google Maps and for "remap near me" in your towns, so you get enquiries that don't cost you per click.

We only work with one business per area. Once you're on, we turn away every other shop on your patch. We're not spending your budget to take work off you.

What we don't do

We don't lock you into a contract, we don't touch your ad spend money, and we don't answer your phone. Getting the enquiries in is us. Ringing them back and closing them is you.

Your first 7 days

Day 0 — the call

We agree what you're on and take payment details

15 minutes on the phone. We confirm which service you're taking, your area, your prices, and what a good job is worth to you. You get a welcome email with a link back to this page.

Day 1 — access

You send over access and a few bits of info

This is the only part that needs you. Follow the steps for whichever service you're on below — it's about 10-15 minutes of clicking. Nothing gets built until this lands, so the sooner it's done the sooner you're live.

Days 2-4 — build

We build everything in the background

Campaigns, landing page, tracking, CRM, website — whatever you're on gets set up. You don't need to do anything here. We'll only come back to you if something's missing.

Day 5 — your review

You see it before anything goes live

We send you the ads, the landing page and the targeting to look over. You tell us if the prices are wrong or the wording doesn't sound like you. Nothing spends a penny until you've signed it off.

Days 5-7 — live

Campaigns switch on and leads start landing

Ads go live, your CRM login lands in your inbox, and lead alerts start coming through to your phone and email. First leads usually show up within 24-72 hours.

Week 2 onwards

We optimise, you book jobs

We watch cost per lead, swap creatives that stop working, and tighten targeting. You call the leads back fast and book them in. We check in with what's working and what we've changed.

What we need from you

Only the sections for the services you've actually signed up for. Skip the rest.

We never ask for your password

Every bit of access below is granted through the platform's own partner or invite system, in your name, from your account. You stay the owner of everything. If you leave us, you revoke our access in two clicks and keep the lot — your ad account, your page, your pixel data, your website, your domain.

Meta Ads (Facebook & Instagram)

Needed if you're on Ads Management or the full package

What we need

Partner access to your Facebook Business Manager. This is the main one — it covers your Page, ad account and pixel in a single approval.

An ad account with a payment card on it. Your card, on your account — Meta bills you directly for ad spend. We never hold or handle your card details. If you haven't got an ad account yet, we'll walk you through creating one on the call.

Admin on your Facebook Page. So ads can run in your business's name rather than a random profile.

Your Instagram account connected to the PageRecommended Roughly a third of remap leads come through Instagram placements, so it's worth doing.

Permission to install our tracking pixelAutomatic Included in the Business Manager approval. This is what tells Meta which ads actually produce enquiries, so it can go and find more people like them.

Your prices and offer. Stage 1 price, what's included, whether you do mobile or workshop only, and any intro offer you're happy to run.

How to give us access — about 3 minutes

Go to business.facebook.com/settings on a desktop and sign in.

In the left menu, open Users → Partners.

Click Add → Give a partner access to your assets.

Paste in the AdSimpler Business ID we send you in your welcome email, then click Next.

Tick your Page, your Ad account and your Pixel, and set the permission to Manage on each.

Hit Save changes and send us a quick message to say it's done.

Haven't got a Business Manager?

Plenty of shops haven't — it's not the same thing as your Facebook Page. Go to business.facebook.com/overview, click Create account, put in your business name and email, and you're done in two minutes. Then follow the steps above. If you'd rather we did it with you, we'll screen-share and set it up on the call.

Google Ads

Only if you've added Google search ads to your plan

What we need

Your 10-digit Google Ads customer ID. Sign in at ads.google.com — it's the number in the top right, formatted like 123-456-7890. Just send us that number.

You accept our manager account request. Once you send the ID we send a request, and you approve it from inside your own account. Takes one click.

Billing set up on your account. Same as Meta — Google bills you directly for the ad spend, we only manage it.

Access to your websiteIf we didn't build it We need to add a conversion tag so we can see which clicks turn into enquiries. If we built your site, this is already handled.

Your service area and any postcodes you won't travel to. Google charges per click, so pointing it at the wrong towns costs you real money.

How to accept our request — about 1 minute

Send us your 10-digit customer ID.

We send a manager (MCC) link request — you'll get an email from Google.

In your account go to Admin → Access and security → Managers.

Find the AdSimpler request and click Accept.

Worth knowing before you start

Google costs more per lead than Meta — you're paying to appear in front of people already searching "remap near me", and every tuner in your area is bidding on the same words. It converts better, but it needs a decent website and some reviews behind it to be worth the money. Full breakdown here →

Local SEO & Google Business Profile

Included in the full package, or as a standalone service

What we need

Manager access to your Google Business Profile. This is the listing that shows up in Maps and on the right-hand side of Google. If you've never claimed it, we'll claim and verify it for you — Google posts a postcard or rings the business number.

Your exact business name, address and phone number. Written the same way everywhere. Google cross-checks these across the web, and inconsistencies are one of the biggest things holding local rankings back.

Opening hours and service area. Including which towns you cover if you're mobile.

10-20 photos. The workshop, the dyno, cars on the ramp, before/after graphs, you and the team. Phone photos are fine. Listings with real photos get noticeably more clicks than ones with a logo and nothing else.

Google Search Console accessIf it exists If you've never set it up, we'll do it as part of the work.

A list of your services and the towns you want to rank in. This is what we build the location pages around.

How to give us access — about 2 minutes

Sign in at business.google.com with the Google account that owns the listing.

Pick your business, then open Settings → People and access.

Click Add, paste in support@adsimpler.co.uk, and choose the Manager role.

Click Invite — we accept from our side and you'll see us listed.

Websites

For the monthly website plan or the one-off £347 build

What we need — the domain

Your domain and where it's registered. GoDaddy, 123-Reg, Namecheap, IONOS — whoever you bought it from. We need to point it at the new site, which means either you make a small DNS change we send you, or you add us as a user on the account. Your choice, and you keep ownership either way.

Haven't got a domain?We'll sort it We'll register one for you in your name — usually £10-15 a year paid directly by you.

Existing hosting detailsIf migrating Only if you've already got a site somewhere and want anything carried across. If not, ignore this — new sites are hosted by us at no extra cost.

What we need — content

Your logo. Highest quality file you've got — ideally PNG with a transparent background, or the original design file. A screenshot off Facebook will look rough on a big screen.

Photos. The unit, the dyno, cars you've worked on, the team. Real photos beat stock every time — customers are deciding whether to trust you with their car.

Your services and prices. Stage 1, Stage 2, DPF/EGR, gearbox tuning, diagnostics — whatever you offer, and what you charge. If you'd rather not publish prices, say so and we'll design around it.

Which brands and tools you work with. Alientech, Autotuner, CMD, dyno make — these badges do a lot of heavy lifting for credibility.

Your best reviews. Screenshots from Facebook or Google are fine, we'll lay them out properly.

Business details for the footer. Trading name, address, phone, email, company number and VAT number if you're registered.

Anything you definitely want on there. Finance options, warranty wording, insurance-approved status, collection and delivery — tell us now rather than after it's built.

What comes as standard

Mobile-first build, because the overwhelming majority of your traffic is on a phone

The gains calculator built in, so visitors can look up their own car's figures

Enquiry forms wired straight into your CRM

Local SEO set up, SSL certificate, and hosting

Click-to-call and click-to-WhatsApp buttons on every page

Your CRM

Free with every service — nothing to set up on your end

What we need

The email address alerts should go to. The one you actually read on your phone, not the one that goes to a tab you never open.

A mobile number for the account. Used for your login and for lead notifications.

Anyone else who needs a loginOptional Name and email for each. Handy if someone else answers the phone when you're under a car.

What you get

Every enquiry from your ads, website and forms landing in one place automatically

An email the second a lead comes in, so you can ring back while they're still looking at their phone

Pipeline stages — New, Contacted, Quoted, Booked — so nothing gets forgotten

Call, WhatsApp or email a lead straight from your phone

Follow-up reminders that surface when you need them

What to expect from each service

Honest numbers based on what our clients actually see, not best-case figures.

Meta Ads

Live within5-7 days

First leads24-72 hours of going live

Typical cost per lead£4-12

Suggested ad spend£10-15/day

Settles down after2-3 weeks of learning

Your jobRing leads back fast

Google Ads

Live within5-7 days

First leadsWithin days, lower volume

Typical cost per lead£15-40

Lead qualityHigher — they're searching

NeedsA decent site + reviews

Best usedAlongside Meta, not instead

Local SEO

Setup completeWeek 1

First movement4-8 weeks

Real results3-6 months

Cost per leadFree once ranking

Biggest leverGoogle reviews

Your jobAsk every customer for a review

Websites

First draft3-5 days after content

LiveAbout a week

Revision roundsTwo included

Hosting & SSLIncluded

Who owns itYou do

Slows down ifPhotos and prices are late

The one thing that decides whether this works

How fast you ring leads back. A lead called within five minutes is many times more likely to book than one called the next day — they've messaged three other shops in the meantime. We can get the phone to ring; what happens after that is on you. If you're flat out under a car all day, get someone else on the CRM.

Who does what

Your side

Grant the access above, once, in week one

Send photos, prices and business details

Sign off the ads and landing page before they go live

Ring leads back quickly and mark them off in the CRM

Ask happy customers for a Google review

Tell us when you're too busy so we can slow spend down

Our side

Build the campaigns, creative and landing page

Set up all tracking, the pixel and conversion reporting

Monitor cost per lead and swap out creative that's tiring

Build and host your website, and keep it updated

Run your Google Business Profile and local rankings

Give you a CRM and tell you plainly what's working

Billing, in plain English

What am I actually paying, and to who?

Two separate things. You pay AdSimpler a monthly management fee — £250 for ads, £350 for the full package, or £347 one-off for a website build. Separately, you pay Meta or Google directly for your ad spend, on your own card, on your own account. We never touch that money and never mark it up.

When am I charged?

The management fee is taken on the same date each month, starting the day we go live — not the day you sign. Ad spend comes off your card as it's used, billed by the platform.

How much should I put behind the ads?

£10-15 a day is where most remap shops start. Much below that and the platform hasn't got enough data to learn who your buyers are. You can raise it, lower it or pause it any time, and we'll tell you honestly when spending more is worth it and when it isn't.

Is there a contract?

No. Month to month, cancel whenever. We keep clients by getting them booked-in jobs, not by tying them down.

What if it doesn't work in month one?

You don't pay for month two. We only get paid if it works.

What happens if I leave?

You keep everything. Your ad account, your Page, your pixel and all its learning data, your website, your domain, and an export of your CRM leads. You remove our partner access in two clicks and nothing of yours goes with us.

Do you work with my competitors?

No. One business per area. Once you're on, we turn away every other enquiry from your patch — otherwise we'd be spending your budget to take leads off you.

Stuck on any of it?

Don't sit on it — message us and we'll do it with you

If any of the access steps aren't playing ball, send us a WhatsApp and we'll jump on a screen-share and click through it together. It takes five minutes and it's a normal part of onboarding — most people need a hand with Business Manager at least once. Email support@adsimpler.co.uk or use the WhatsApp button in the corner. We usually reply within the hour.

Exactly what we do, and what we need from you.